Cheryl Seah
Digital
谢诗颖
Art Director
Singapore
Based in
● Income: Protect yourself from what you can’t see
FILM, 3D ANIMATION
Viruses like Chickenpox, H1N1, and HFMD are everywhere, hiding on toys, phones, and coffee cups. We took the microscopic world of infectious diseases and reimagined it visually.
● Instagram. Where There's Passion, There's Action
SHORT-FORM VIDEO, AR
The traditional path to purchase is no longer linear; consumers engage with brands through multiple touchpoints. Instagram bridges these moments by seamlessly integrating storytelling, community.
● Netflix: 6 Underground
OOH, Web design
We tapped into the controversial topic of surveillance culture to introduce the premise of 6 Underground—the concept of being untraceable 'ghost agents.'
● Singlife: Rebrand
Branding, motion graphics
The rebranding of Singlife involved creating a new identity that aligns with the company's expanded role as a connected financial solution.
See more →
● Prudential: We Do
CAMPAIGN, mUSIC VIDEO
Collaborating with K-pop group SuperM, Prudential aimed to bring people together to learn about multiple dimensions of wellness.
● Prudential: Prushield
3d animation
Navigating the healthcare system often feels like an endless loop of complexities. PRUShield cuts through the confusion, simplifying your healthcare journey.
● Land Rover: Finish your unfinished journey
Web Design, film
After 67 years, Defender Land Rover ceased production, but the legacy of exploration had to continue. We launched a campaign to enable unfinished journeys from around the world to be completed by the Defender community.
● Meet Meta
SHORT-FORM VIDEO
"Meet Meta" inspires businesses to explore Meta’s products through a versatile messaging framework, highlighting successful collaborations where brands meet Meta tools, leading to measurable business outcomes.
● Skip: Smart is simple
TVC
Skip 3 in 1 Smart Capsule is positioned as the perfect addition to a lifestyle enriched by smart innovations. Making laundry a hassle-free experience that complements a modern, efficient lifestyle.
● Experimental: Stories in another world
AI-Generation
A visual exploration of worlds beyond our own. Stories from a world that lies somewhere between the possible and the imagined.