After 67 years, Defender Land Rover ceased production, but the legacy of exploration had to continue. We launched a campaign to enable unfinished journeys from around the world to be completed by the Defender community.

Through an online video, we encouraged people to share their stories, which were then matched with Defender owners who volunteered to help complete them. These remarkable journeys were captured and shared on our website, generating 104.5 million digital impressions, a 2200% spike in website visits, and 4 million views for the web series.