Instagram.
Where There's Passion, There's Action
Meta
Short-form video
Augmented Reality
We aimed to show marketers that Instagram is a key platform for deeper consumer connections.
The traditional path to purchase is no longer linear; consumers engage with brands through multiple touchpoints. Instagram bridges these moments by seamlessly integrating storytelling, community, and commerce through Reels, Creators, and Shopping.
By leveraging cultural insights, we crafted market-specific content that brought Japan’s ramen culture and Korea’s dynamic beauty scene to life, showcasing how passion fuels connections and inspires action.
In the second phase of the campaign, we were able to provide a hands-on experience for agency practitioners and brand marketers gain a deeper understanding of the power of Reels.
Targeting those unfamiliar with Reels or how to create them, we introduced the concept that "Just like ramen, Reels can be ready in an instant." This concept emphasized the versatility, fun, and variety of ingredients Reels offers, enabling marketers to see how easily they can create engaging content tailored to their brand.
Reels Instant Kit
AR Filter with @mitsukokubota
We collaborated with AR creator @mitsukokubota to develop an Instagram filter for our campaign. This partnership allows users to scan a QR code in our Reels kit to instantly try out the filter, showcasing the fun and interactive potential of augmented reality on Instagram.
Our AR filter sparked widespread engagement, capturing user interest globally. Celebrities like Cole Walliser organically picked it up, amplifying its reach and visibility.
A Reels Green Screen tutorial with @Dharni
Featuring beatboxer creator @dharni, this tutorial demonstrates how to use the green screen feature in Reels to amplify a brand's creativity.
“I was a bit afraid of using Reels due to unfamiliarity with the format, but now I feel more confident”
— CEO of Korean coffee brand
✅ 830+ industry leaders onboarded, including agency managers & C-suite executives across APAC.
✅ +20pts lift in intent to invest in Reels ads in (88%) after engaging with Reels Instant Kit