Z Academy

2017

Branding

Z Academy is a launchpad for the next generation of advertising talent, celebrating the adventure of stepping into the vibrant world of creativity.

To commemorate this milestone, each Zed receives a personalised name card that symbolizes the passion that fuels their journey into the industry. Through a microsite, their heart rate is transformed into a unique wave of colours using generative art, reflecting their enthusiasm—an imprint of the energy that drives them forward.

Manifesto

We all know the feeling.
The butterflies in our stomachs.
The goosebumps on our skins.
the tingle down our spine.
Yes, that amalgamation of feelings.
Fueled from our love of advertising.

It doesn’t matter if we are bright-eyed
nobodys on our first day of internship
Or thirty-two years into the industry.
We still feel the same amazing mixture of emotions every day of our lives.
An unceasing excitement.

And that’s what we want to portray to the talents of tomorrow.
How we can all be different yet still share the same beat.
How we can all feel pure excitement on our first days
And experience it over and over again.
Because that passion never to be forgotten,

Is what Z Academy
is all about.

Using the heart rate as a mark of each individual’s level of excitement and passion, we immortalise and imprint their feelings of excitement on each piece of communication.

The wave-like spectrum of colours reflects each individual’s levels of feelings. From a calming blue to a passionate red, each unique splash of colours mirrors the intensity of each individual’s unique levels of excitement.

Make your mark with your very own
Z Academy namecards

It's funny how a simple 3.5 by 2 inch piece of paper can be so little,
yet mean so much.

More than a name card, it is an identity; a recognition as one of us.
Unfortunately, most interns don't get them.
But then again, most interns aren’t found in the Z Academy.
Because here, there’s no interns.
Only Zeds.

And they deserve their very own mark.