Cheryl Seah
Digital
谢诗颖
Art Director
Singapore
Based in
● Instagram. Where There's Passion, There's Action
SHORT-FORM VIDEO, AR
The traditional path to purchase is no longer linear; consumers engage with brands through multiple touchpoints. Instagram bridges these moments by seamlessly integrating storytelling, community.
● Netflix: 6 Underground
OOH, Web design
We tapped into the controversial topic of surveillance culture to introduce the premise of 6 Underground—the concept of being untraceable 'ghost agents.'
● Singlife: Rebrand
Branding, motion graphics
The rebranding of Singlife involved creating a new identity that aligns with the company's expanded role as a connected financial solution.
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● Prudential: We Do
CAMPAIGN, mUSIC VIDEO
Collaborating with K-pop group SuperM, Prudential aimed to bring people together to learn about multiple dimensions of wellness.
● Prudential: Prushield
3d animation
Navigating the healthcare system often feels like an endless loop of complexities. PRUShield cuts through the confusion, simplifying your healthcare journey.
● Land Rover: Finish your unfinished journey
Web Design, film
After 67 years, Defender Land Rover ceased production, but the legacy of exploration had to continue. We launched a campaign to enable unfinished journeys from around the world to be completed by the Defender community.
● Meet Meta
SHORT-FORM VIDEO
"Meet Meta" inspires businesses to explore Meta’s products through a versatile messaging framework, highlighting successful collaborations where brands meet Meta tools, leading to measurable business outcomes.
● Skip: Smart is simple
TVC
Skip 3 in 1 Smart Capsule is positioned as the perfect addition to a lifestyle enriched by smart innovations. Making laundry a hassle-free experience that complements a modern, efficient lifestyle.
● Experimental: Stories in another world
AI-Generation
A visual exploration of worlds beyond our own. Stories from a world that lies somewhere between the possible and the imagined.